Hot Topics at the Mcommerce Summit 2016
We recently attended the Mcommerce Summit: State of Mobile Commerce 2016 in New York. The event showcased some of the latest mobile trends from Walmart, Walgreens, Staples, IKEA and Zappos.Did you know...
View ArticleAcquisition vs Retargeting Banners
Best Practices for Designing Mobile Banner Ads Acquisition and retargeting campaigns differ greatly, especially when it comes to the ad creatives. We are currently running over 37302 display banners,...
View ArticleCoffee and Apps Actually Mix Well
São Paulo Mobile Coffee SessionLast week, we co-hosted a Mobile Coffee Session in São Paulo with Adjust. With baristas from Coffee Lab and an amazing lineup of speakers, we used the 2-hour morning...
View ArticleWhat Brexit Means for App Users, Developers and Marketers.
Like most technology companies with operations in the UK, here at Jampp we were quite shocked about the other week’s referendum results. Having the same rules and being able to trade and hire freely...
View ArticleIf your app users don’t purchase in the first few days after install, it’s...
Our new Mobile E-commerce Report unveils new data about transactional apps and how their users behave across different verticals.Despite the growing mobile app market, new data from our friends at...
View ArticleIntroducing Dynamic Product Ads for Mobile E-commerce Apps
Mobile e-commerce is becoming ubiquitous, nothing quite beats the experience of buying a pair of sneakers, your next flight to Cabo or that HDMI cable you forgot to get for your new TV from your phone....
View ArticleTracking the Trackers
A review of today’s top app tracking platformsTo understand how your traffic sources are performing and what your users are experiencing, it’s important to have a reliable tracking and attribution...
View ArticleA Winning Formula for Mobile App Banners
Is there a formula for successful ad creatives?For most people, an ad creative might be their first contact with a brand or an app; it’s the “book cover” that people use to judge the app’s content....
View ArticlePredictive Segments, you can now let your data tell you which users are most...
Finding ways to engage mobile app users remains a top challenge for mobile app performance advertisers and engaging with users that already have the app is a great way of driving retention.The problem...
View ArticleFrom Black Friday to App Friday - how to drive holiday in-app sales
It takes time to do your holiday shopping, so as the experience of purchasing via mobile e-commerce apps gets better, people are increasingly using apps while on a bus, train, subway (or toilet?) to...
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